Leslie believes great design should be felt, not just seen. She crafts stories and brand experiences that people recognize themselves in—blending strategy with creativity, curiosity, and a deep sense of pride in the communities BUF serves. A natural connector with a bold and compassionate leadership style, Leslie is known for asking the right questions, challenging the expected, and finding ways to leave every project—and partnership—stronger than she found it. She brings humor, empathy, and intention to the process, always pushing for work that resonates just a little deeper. For Leslie, herd mentality is about showing up fully—leading when it matters, stepping in when it’s needed, and bringing diverse perspectives together to create something stronger. Her approach is simple: do meaningful work, make people feel seen and heard, and bring a bold, forward-thinking energy that people don’t just notice—they remember.